It’s that time again when the volume and frequency of political messages and promises bombard the airwaves. I’m reminded about something my mentor told me back in the day when I first started out in sales: Do what you tell your customers you’re going to do and you’ll get a lot of business. “You’d be surprised,” he said, “how many people don’t follow through.”
He was right. I built a loyal customer base by simply staying true to my word.
In today’s competitive world it’s easy to be tempted by hyperbole; to overstate and exaggerate who we are and what we can do.
What people are truly hungry for, however, is genuine care and service. Being the best doesn’t come from the hype. Rather, it’s borne out of the ability to satisfy, on a sustainable basis, those who come to trust and rely on who we are and what we do.
Enduring sales people know it’s much smarter to under-promise and over-deliver. It takes inner strength to stay true to this principle and when we do, loyal clients will find us and come back for more. And this is as applicable in personal relationships as it is in the world of business.
I found that the power of your heart to gain insight into what you can do to make sure the promises you make don’t exceed your ability to deliver. It will ease your burden and delight those people you attract.
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