Austin Real Estate Scene

I read this on the www.luxuryclues.com blog the other day.

Last week’s episode of Million Dollar Listing on BRAVO was priceless. At the conclusion. I too wept along with the LA blonde bombshell agent. However, mine were not tears of sadness. She got what she deserved. The episode sadly illustrates how anyone who can apply lipstick and nail polish could find their way into a multi-million dollar transaction. So what if they bust up the deal. There’s always tomorrow. Hit the tanning salon and try again. Is that what being a luxury agent is all about?

During an open house, a non-represented buyer makes an offer and decides to use our protagonist as her agent. Wow, the intoxicating power of TV. You don’t need a playbill to know what came next. Buyer instructs our bimbette to present an offer $100,000 under listing price along with an idiotic list of repair demands cultivated from the home inspection. She can’t get her seller to agree to anything. She can’t get her buyer to back off. Buyer demands her agent to stand up and represent. That means doing two things at once. Oh my God!

The seller decides he’s not going to sell. Buyer laments over using a dual agent, especially one that “has a relationship with the buyer” Duh. Our little missy pours herself a Mimosa. Laments over the loss of a $114,000 commission and a dream shopping spree at Sephora. Making $57,000 just wasn’t enough for her apparently and recommending that the buyer get a competent agent was beyond her grasp.

Million dollar listing is just another, in a long line of exploitations of all that is wrong, tacky, and sad about our business that serve to cast dispersions across the entire industry. The only way to distinguish yourself as above this heap, is to take every piece of marketing collateral you have and determine if even a molecule of it bears any resemblance to the traditional, stereotypical agent. If so, find the nearest bonfire. Hire a real marketing firm and re-brand yourself. The more the lowest common denominator is cast as the majority, the more you need to remove yourself from it.   

Posted by: Narro Verum via www.luxuryclues.com

My comment here as I watched last night’s Million Dollar Listing was horrible. This show sucks beyond belief about real estate agents! It makes real estate agents look like all we care about is getting our commissions. It makes real estate agents look like we don’t care about the client. The agents on this show come off arrogant and cocky. Sure this show is edited to only show the embarrassing moments and failures of agents. It’s another very bad Reality show which is ruining TV in my opinion. But that’s another rant for me later on. They should take this show off the air or people will start to think million dollar real estate agents are full of crap and don’t care about anything but the $$$. OUCH!